2024 Schedule
GROWCON24 is Scheduled for Dec. 3-5, 2024 — 3 & 4 at St. Petersburg Coliseum
Location: St. Petersburg Coliseum
Address: 535 4th Ave N, St. Petersburg, FL 33701
Registration / Check In
Registration Desk
7:00 AM-8:30 AM
Breakfast & Expo
Coliseum
7:30 AM-8:30 AM
Let Nothing Stop You
Speaker - Terry Hedden
Main Stage - Coliseum
8:30 AM-9:15 AM
Step 1: Definining Your Dreams & Timeline to Achieve Them
Understanding MSP Exit Options
Speaker - Arlin Sorensen
Main Stage - Coliseum
9:15 AM-9:35 AM
Step 1: Definining Your Dreams & Timeline to Achieve Them
Running Your Business To Maximize Valuation
Speakers - Arlin Sorensen, Madhur Duggar
Main Stage - Coliseum
9:35 AM-10:25 AM
Break & Expo
Coliseum
10:25 AM-10:40 AM
Step 2: Achieving Your Profit and Valuation Goals
Beyond Managed Services: How Emerging Technologies and Trends Will Create New Managed Services Opportunities
Speakers - Larry Walsh, Channelnomics
Main Stage - Coliseum
10:40 AM-11:30 AM
Step 2: Achieving Your Profit and Valuation Goals
Scaling At Pace - The Human Element in Business Success
Speaker - Manuel Palachuk
Main Stage - Coliseum
11:30 AM-11:50 AM
Lunch & Expo
Coliseum
11:50 AM-12:50 PM
Step 2: Achieving Your Profit and Valuation Goals
Secrets to Making Prospects WANT to Meet With you, WANT to Get a Proposal, and WANT to Sign It!
Speaker: Terry Hedden
Main Stage - Coliseum
12:50 PM-1:35 PM
Step 2: Achieving Your Profit and Valuation Goals
Lessons Learned From MSPs that Sold for Millions
Facilitator: Terry Hedden
Panelists: Seann Moreno, Robert Benton, Jason Caras
Main Stage - Coliseum
1:35 PM-2:05 PM
Step 2: Achieving Your Profit and Valuation Goals
Secrets to Mining Your Vendors for MDF
Funds & Support to Help YOU Grow
Facilitator: Rob Rae
Panelists: Len DiCostanzo, Dana Liedholm, Kaseya Rep, Crexendo Rep
Main Stage - Coliseum
2:05 PM-2:35 PM
Step 2: Achieving Your Profit and Valuation Goals
Learn or Lag: Keeping You Ahead of Changing End User Buying Habits
Speakers: Rob Rae, Pax8 Gold Sponsor
Main Stage - Coliseum
2:35 PM-2:55 PM
Step 2: Achieving Your Profit and Valuation Goals
Kaseya 365: Mastering Profitability, Scalability and Security
Brian Doty, Kaseya Diamond Sponsor
Main Stage - Coliseum
2:55 PM-3:15 PM
Step 2: Achieving Your Profit and Valuation Goals
Vendors Serious About Helping YOU Grow
Speakers: Gold: Crexendo / Silver: Cytracom, Chips, Threatlocker, Hornet Security / Bronze: ASCII, Vircom, The 20, Excendio Advisors, Dell, URT
Main Stage - Coliseum
3:15 PM-3:45 PM
Break & Expo
Coliseum
3:45 PM-4:00 PM
Step 2: Achieving Your Profit and Valuation Goals
Small Group Breakouts - How Vendors Help You Grow
Speakers: Gold: Crexendo / Silver: Cytracom, Chips, Threatlocker, Hornet Security / Bronze: ASCII, Vircom, The 20, Excendio Advisors, Dell, URT
Coliseum Alcoves
4:00 PM-5:20 PM
Step 2: Achieving Your Profit and Valuation Goals
How Marketopia Can Help Increase Your Profit & Valuation in 2025
Speaker: Terry Hedden
Main Stage - Coliseum
5:20 PM-5:30 PM
Happy Hour & Vendor Expo
Coliseum
5:30 PM-6:30 PM
Dinner
Coliseum
6:30 PM-7:30 PM
Concert
The Ultimate 80's Arena Rock Show
Coliseum
7:30 PM-9:30 PM
Location: St. Petersburg Coliseum
Address: 535 4th Ave N, St. Petersburg, FL 33701
Breakfast & Expo
Coliseum
7:30 AM-8:30 AM
Welcome to Day 2
Speaker - Andra
Main Stage - Coliseum
8:30 AM-8:45 AM
Step 3: Feeding Your Lead Generation Engine with Branding & Marketing
Mastering the First Impression to Increase Sales
Speaker - Andra Hedden
Main Stage - Coliseum
8:45 AM-9:15 AM
Step 3: Feeding Your Lead Generation Engine with Branding & Marketing
Understanding How Digital Marketing Works
Speaker - Tessa Ashford
Main Stage - Coliseum
9:15 AM-10:15 AM
Step 3: Feeding Your Lead Generation Engine with Branding & Marketing
How Marketopia Can Help with Branding & Marketing in 2025
Speaker - Terry Hedden
Main Stage - Coliseum
10:15 AM-10:25 AM
Break & Expo
Coliseum
10:25 AM-10:40 AM
Step 4: Delivering Qualified Leads to Your Sales Team
Driving More Leads with Google/Bing PPC & Paid Social
Speaker - Kirk Ahlquist
Main Stage - Coliseum
10:40 AM-11:10 AM
Step 4: Delivering Qualified Leads to Your Sales Team
Creating a Lead Gen Army to Hand Deliver Prospects to Your Salesperson
Speaker - Scott Sullivan
Main Stage - Coliseum
11:10 AM-11:30 AM
Step 4: Delivering Qualified Leads to Your Sales Team
Learning from Luminaries - Branding & Marketing
Facilitator: Tessa Ashford
Panelists: Jeffrey Newton, Robert Benton, Seann Moreno
Main Stage - Coliseum
11:30 AM-12:00 PM
Step 4: Delivering Qualified Leads to Your Sales Team
How Marketopia Can Help with Lead Generation in 2025
Speaker: Terry Hedden
Main Stage - Coliseum
12:00 PM-12:10 PM
Lunch & Expo
Coliseum
12:10 PM-1:00 PM
Achieving Your Near-Term Profit & Long Term Valuation Goals using Simple Numbers
Speakers - Greg Crabtree, CRI
Main Stage - Coliseum
1:00 PM-1:45 PM
Step 5: Closing More than Your Fair Share
Crack the Client Code & Close More Deals with Powerful Questions
Speaker: Jeffrey Newton
Main Stage - Coliseum
1:45 PM-2:15 PM
Step 5: Closing More than Your Fair Share
Mastering the Cross-Sell to Achieve $250-$500/User Using Cybersecurity & Compliance
Main Stage - Coliseum
2:15 PM-3:00 PM
Step 5: Closing More than Your Fair Share
Finding & Closing Big, Profitable Clients with Co-Managed Services
Speaker: Terry Hedden
Main Stage - Coliseum
3:00 PM-3:30 PM
Break & Expo
Coliseum
3:30 PM-3:45 PM
Step 5: Closing More than Your Fair Share
Learning The Secrets to Winning From Lock Down Closers
Facilitator: Terry Hedden
Panelists: Jeffrey Newton, Ron Oppermann, Thomas Walker
Main Stage - Coliseum
3:45 PM-4:15 PM
Step 5: Closing More than Your Fair Share
How Marketopia Can Help With Sales in 2025
Speaker: Terry Hedden
Main Stage - Coliseum
4:15 PM-4:25 PM
Step 5: Closing More than Your Fair Share
Marketopia Achievement Awards
Speaker: Andra Hedden
Main Stage - Coliseum
4:25 PM-4:50 PM
Step 6: Stop Dreaming & Start Doing What it Takes
Let Today Be THE Day
Speaker: Terry Hedden
Main Stage - Coliseum
4:50 PM-5:30 PM
Dinner & Partying in Downtown St. Pete
On Own
5:30 PM-???
Location: Marketopia HQ
Address: 3600 75th Ter N Pinellas Park, FL 33781
Breakfast & Networking
Marketopia HQ
7:30 AM-8:30 AM
All Sponsors and MSPs Tour Marketopia & Meet the Team
Marketopia HQ
8:30 AM-5:00 PM
Prospective Clients Meet with Growth Consultant
Marketopia HQ
8:30 AM-5:00 PM
Existing Clients Meet with Success Coach, Digital Marketing, and Tele Marketing
Marketopia HQ
8:30 AM-5:00 PM
Peer Group A
Speaker: Thomas Walker
Marketopia HQ
8:30 AM-12:00 AM
Lunch & Networking
Marketopia HQ - Sandbar
12:00 PM-1:00 PM
MSP Elite 32.6 Special Lunch
Speaker: Terry Hedden
12:00 PM-1:00 PM
Peer Group B & C
Speaker: Thomas Walker
Marketopia HQ
1:00 PM-3:30 PM