Location: St. Petersburg Coliseum
Breakfast & Expo
Provided @ Coliseum
7:30 AM-8:30 AM ET
“Mountain – Get Out of My Way”
TBD
Terry Hedden
“The Future of the Industry…and How to Thrive”
TBD
TBD
“Between Two ferns”
TBD
TBD
“Understanding How to Create a Lead Freight Train”
TBD
Andra Hedden
Turning Your Revenue Dream into an Achievable Marketing Plan
TBD
TBD
Cohort Splits into groups of 10 or fewer people in 8 groups in the 10 Alcoves: 40 mins each rotation. 9 total groups. Prospects into 5 (2 GC, one GA, Terry, Andra). Customers into 3 by Success Coach.
TBD
TBD
Topic 1:
Digital Marketing & Lead Generation Deep Dive – Discipline by discipline deep dive to understand how they work together to produce Marketing Qualified Leads (MQLs). We will discuss best practices and recommendations to improve results. Teach importance of collaboration between digital marketing and lead generation.
TBD
TBD
Topic 2:
Tele Lead Generation Deep Dive – Deep dive to understand who does what based on contract and results to date and all options to improve results. Ensure collaboration between digital marketing and lead generation. Discuss all options to improve results. Work the TCSM, if engaged, Digital Lead if not (to sell).
TBD
TBD
Topic 3:
Marketopia Digital Presents Honest Assessment of Each Participant’s Website & Social Profiles based on research done prior to the event. Participants leave with a detailed list of recommendations. Includes website & SEO Assessment, business & personal LinkedIn, Facebook, and Twitter Profile.
TBD
TBD
Lunch & Expo
TBD
TBD
Topic 4:
Defining Each Participant’s Ideal Prospect and Minimum Viable Prospect Profile. Includes company & decision maker profile and held meeting and new client promotions that work. Participants will secure referenceable customer and build case study for each after event. Understanding Business Volume by size and pros and cons of going up market.
TBD
TBD
Topic 5:
Defining Each Participant’s Lead Gen Goal to Achieve Business Growth Goal, The Value of Each Lead to Them, and a Recommended Marketing & Lead Gen Plan to Achieve Them. Assessment and Pitch type session.
TBD
TBD
“Finding Vendors & MDF that Help You Grow Faster”
TBD
Andra Hedden & Vendors
Break & Transition to Breakouts
4/5 Rounds of 25 min each
TBD
TBD
Topic 5:
TBD
TBD
Awards Ceremony
TBD
TBD
Celebration Dinner
Sponsored By: TBD
Concert By: SMT
With Big Hair 80’s Rock Theme (At 6: lighter;
Dinner (at 6 PM)
Models sponsored by Vendors Serving Drinks & Helping with the Event
TBD
TBD