Vendor Session Agenda

Main conference dates are December 4-6. December 3 and 7 are attendee free days.

Booth Set Up

10:00 AM-1:00 PM ET


Day's Theme:
Fuel the Sales Engine
with Qualified Leads


Sponsor Welcome Lunch and
Know Before You Go

11:00 AM-12:30 PM ET

Understanding How and Why
Vendors are Evolving for Partners

1:45 PM-2:45 PM ET

Andra Hedden

What Do Partners REALLY Want?

2:45 PM-3:45 PM ET

David Powell
and Facilitates

Creating Raving Fans and
an Engaged Community

3:45 PM-4:15 PM ET

Rob Rae and
Andra Hedden


Day's Theme:
Ramp Revenue with
Profitable Recurring Sales


Beach Fun Run

6:15 AM-7:00 AM ET

Breakfast & Expo

7:30 AM-8:30 AM ET

Welcome to Day 2

8:30 AM-8:45 AM ET

Where Revenue & Profit Will
Come from Next Year
& Beyond

8:45 AM-9:30 AM ET


The New Go-To Market Reality

10:30 AM-11:00 AM ET

Janes Schijns and/or Meredith Caram

Social Selling

11:10 AM-11:50 AM ET

Janes Schijns and
Kirk Ahlquist

Generative AI OR Marketplaces

1:15 PM-2:00 PM ET

 Generative AI:
Janes Schijns and
James Salame

Janes Schijns and/or
Meredith Caram

Pricing Wars

2:00 PM-2:45 PM ET

Janes Schijns and
Andra Hedden


Day's Theme:
Achieve Your Dreams


No Vendor-specific sessions 

Open House

8:00 AM-5:00 PM ET

Stop by our open house at Marketopia starting at 8:00 a.m. on December 7 to broaden your network and deepen your connections. Lunch will be provided and you’ll even get to meet our mascot Duke.

Small Group Consulting Vendors, ITSPs

8:00 AM-5:00 PM ET

Vendors and ITSPs

Closing Happy Hour

5:00 PM-7:00 PM ET